Passive use by professors of social media
May 4th, 2010

A Wired Campus headline today looks hopeful that professors are catching up to their students in the connective area. The headline reads: Most Professors Use Social Media. The lede reads: “More than four out of every five professors use social media.”

But so far the professors are pretty much passive in the smartmobby stuff. From Wired Campus:

Don’t picture a nation of professors asking students to tweet in class. Only about 10 percent or 12 percent of survey responses represent “active” uses of social-media tools, meaning professors expecting students to post or comment on or create something, said Jeff Seaman, co-director of the Babson Survey Research Group, which conducted the study with Pearson and New Marketing Labs. He contrasted that with “passive” activities like reading or watching a video.

“At the moment, it’s used primarily as another information resource,” Mr. Seaman said. “Not as something which … could only be done in social media.”


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