An email I received this morning announced a Location-Based Marketing Summit to be held in New York City September 29-30. This hot smart mobby segment of marketing, media, entertainment and commerce has generated the colorful names and logos show here, representing some of the event’s presenters. Is there a future Google, Amazon, or Apple among them? I remember in the early 1990s when Adobe had no more than a small booth at a short expo in the New York Hilton. Will LBMS be as big as postscript? It is certainly a fundamental player in the smarts of a mob.