Japan emergency responses in our connected world
March 18th, 2011


A report titled Search and Social Media Responses to the Japan Earthquake published in the new Bruce Clay newsletter begins:

In the wake of the natural disaster that affected residents of Japan on March 11, 2011, one resource was immediately available to help organize and carry out emergency information and rescue: The Internet.

Companies like Google, Facebook and Twitter provided platforms for people across the country – and world – to communicate and connect during times of need. These resources can be life-saving when time is of the essence, and when other forms of communication aren’t available or simply aren’t as effective.

Many of us understand the power of the Internet, but its impact on our lives is becoming more and more evident as it continues to play a major role in the way we carry out important tasks.

The Egyptian revolution has been credited as something that was facilitated, at least in part, through the power of social media. We also see companies using social media as part of crisis communications, as we saw with BP. . . .

The article continues with descriptions of specific responses from Google, the worldwide response on Facebook, the emergence of online communities, and an example of a Facebook page of for sharing and encouragement created by a Bruce Clay employee in Japan.

Be Sociable, Share!
Be Sociable, Share!
Be Sociable, Share!
1 - Stella

I wonder how Black Saturday in Victoria would have been experienced differently if technology enabled us to have the sort of information that we can now get. Having knowledge to be informed and make decisions is good – however information is forever changing when there is a crises. Trying to make a decision based on constant and many sources of information while under pressure and stress may cause panic and mistakes to be made. In a time of emergency calm decison making and planning is required which is difficult when details are changing by the second. In some instances technology could be a source of added stress and delay and it is important that we also remember to engage with the other factors in your environment that may present themselves. I guess technology should be used as a tool alongside with good judgement based on many factors. I would not place too much empashis on the cyber information during the immediate crises.

2 - amanda

i think this is a good way knowing that people have sympathy and willing to help them. i remember when indonesia had a tsunami, the responds from socia media weren’t as huge as japan, yet apparently the tsunami that attacted indonesia was much bigger than japan.

3 - Ash

What i have seen is video footage of a massive tsunami uploaded online within minutes. There have been accounts of what it was like posted onto twitter and facebook and the whole world got a picture of what was happening within minutes.

Because of this, i can only imagine that this allowed the rest of the world to see and respond to the many online relief efforts. With people carrying less cash on them and having their money in a bank account, a digital way of donating money to relief funds become easier.

i think the internet in these sitations plays a bigger role than most realize and it’s only going to get more relavent

4 - bubblefishoO

My heart goes out for Japan when i saw the horrifying images on the news. I couldn’t imagine myself in a situation like this. It just shows how powerful and relentless the nature disaster can be. For some reason it reminds me about the movie I saw last year called 2012. It so horrifying because the images are so like what happened in the movie. I just feel that I’m very lucky to be safe and well. I’m sorry for those who have lost their families and home. Seeing and hearing all these natural disasters around the world every now and then makes me want to love my families more because they are very important to me

Post a comment