TV ownership down for first time in two decades
May 10th, 2011

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My guess is that individual interactive devices, where eventually all the broadcast stuff will be available too, are beginning to replace the one-way broadcast medium of television in the era of the smart mob.

THE WRAP reports the reasons are manifold, including:

First, Nielsen says, the transition to digital television in 2009 may have had an effect, with some percentage of Americans opting out of television altogether rather than update to a set with a digital tuner, shell out for a converter for their old set, or subscribe to cable.

Another factor, somewhat tying into the first, is the prolonged grim economy, with lower-income, rural populations in particular finding themselves increasingly unable to afford TV ownership.

On the other end of the spectrum, a small portion of the urban population is also contributing to the decline in TV ownership, choosing to go without paid TV subscriptions. This group may be a subset of a larger trend that Nielsen sees — that of consumers choosing to view content across a variety of platforms, including mobile devices and online.


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