Research: South Africans most active tweeters
January 26th, 2012

Young people tweeting from Blackberries and iPhones are driving the growth of Twitter in Africa, with South Africans by far the most vociferous, according to new research published Thursday.

Full article By MICHELLE FAUL | Associated Press

African tweeters are young, averaging 20 to 29 years, compared to 39 worldwide, the report said. And some 57 percent of analyzed tweets were sent from mobile phones, mainly Blackberries and iPhones.

The research analyzed more than 11.5 million geographically pinpointed tweets originating on the continent during the last three months of 2011. That was complemented by a survey of 500 of Africa’s most active tweeters.

The researchers noted how few African business and political leaders were joining Africa’s burgeoning Twittersphere.

With some notable exceptions, we found that business and political leaders were largely absent from the debates playing out on Twitter across the continent,” they said. “As Twitter lifts off in Africa, governments, businesses and development agencies can really no longer afford to stay out of a new space where dialogue will increasingly be taking place.”


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