Studies show that a television is no longer the only place that consumers are getting their entertainment. Computers, tablets, and smartphones are all able to air favorite showsâ€”and the ads that go with them. This combination of multiple screens into the consumer experience is transforming how people develop devotion to certain brands, and how they stay engaged with content and brands simultaneously across different devices.
According to Socialmedia today an interesting webinar took place on Multi-Screen Engagement stating that ‘Marketers must meet consumers on whichever screen theyâ€™re viewing. Not only that, it needs to be a picture-perfect experience. Otherwise, the connection with the consumer will be lost. Loyalty will go to the brands that transcend across all platforms‘
See here the focus of what was discussed by the panel
Designing your creative with engagement and interactivity in mind.
Understanding the different types of multi-screeners.
Integrating your mobile and online digital strategy.
Leveraging the variety of social platforms.