Messaging Is A Winner
April 20th, 2014

We use multiple messengers because they reflect our diverse social circles, our various personas, and the variety of content we publish. We use multiple messengers because they reflect our diverse social circles, our various personas, and the variety of content we publish.

In other words, each messaging app represents a different circle of friends.Just as it’s very easy to get started with a messaging app, it’s really easy to stop using an app or switch to another one. Since user loyalty is low – as soon as you stop receiving messages from your friends, you stop using the app. That’s why messengers are enticing users with services such as voice, video, games, content, and browsing.

Source: TechCrunch Anamitra Banerji @anamitra


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