The social gaming industry is booming. Staggeringly, it is the fastest growing segment of entertainment, engaging hundreds of millions of people from around the world daily. With this ever expanding community of players, game makers have an unprecedented opportunity — a responsibility, some would say — to do more to cultivate social games as a platform for social good.
[read more of Ken Weber’s report on Huffingtonpost]
Now is the time for the gaming industry to embrace a new kind of corporate social responsibility — one that leverages its core products and employee talents to create and deliver meaningful social impact. Making games a place where people more frequently connect with and invest in each other is a natural extension of what great games do, and it should be a natural extension of what great game companies do too.