Term “social media” overused
April 25th, 2014

Ev Williams definition of social media: Media for which the consumer’s relationship with the creator is relevant for understanding or value.

If you don’t know the people, or don’t care, it’s probably not social media. It’s just media. It doesn’t matter if it’s created by an individual or a corporation.

What’s more, when companies use social media…well, they’re not. They may be using platforms that are primarily used for social media (like Facebook) or platforms that are used for social media, among other things (like Twitter), but that doesn’t make the companies—or their media—social.


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