“The average number of monthly visitors to U.S. newspaper websites rose by nearly a third in the first half of 2006, a study released on Wednesday said, though print readership at some larger U.S. newspapers fell,”USA Today reports.”The study, released by the Newspaper Association of America, underscores the Internet’s importance to papers beset by falling circulation and advertising revenue in their print editions.The average number of unique visitors to online newspaper sites in the first half was more than 55.5 million a month, the study said. That compares with 42.2 million a year earlier.Those numbers come from Nielsen//NetRatings, which tracks Web audience usage data.”Newspaper websites have become a significant addition to the print product, and are driving large audience growth,” said John Kimball, the association’s chief marketing officer.The number of page views at newspaper websites rose by about 52% in the first half, the association added”.
Newspaper website readership up 31%
“The average number of monthly visitors to U.S. newspaper websites rose by nearly a third in the first half of 2006, a study released on Wednesday said, though print readership at some larger U.S. newspapers fell,”USA Today reports.”The study, released by the Newspaper Association of America, underscores the Internet’s importance to papers beset by falling [...]
